Technology is overwhelmingly driving the digitisation of business. Value chains are being disrupted and reformed. Companies are increasingly technocentric. Digital transformation is mandatory.
(stra-tek-ery)
Stratechery provides a consulting service to businesses that recognize the imperative for digital transformation, but don’t know how to achieve it, or have an appetite for permanent appointments.
Why Be a Digital Business?
Digital businesses are able to lower operating costs and drive new growth by:
- simplifying customer journeys to improve customer experience
- eliminating operational roles and functions
- scaling at low marginal cost
- creating new value propositions and participating in new digital ecosystems
Simplify Customer Journeys
Smartphones, open systems, data and the internet, combined with existing physical assets, enable businesses to serve customers in simpler ways, creating better customer experiences.
Eliminate Roles and Functions
Customer self-service means many functions and roles in sales and administration teams can be eliminated.
Scale at Low Cost
Scaling digitally means new customers can be acquired and served with low to zero marginal cost.
Create New Value Propositions
‘Digital’ removes many constraints of traditional business, enabling new value propositions, new value chains, and participation in digital ecosystems.
Why Digital Transformation?
Businesses that were established before the internet age do not have the competencies and assets necessary to participate in a digital economy.
Adapting these businesses to participate in a digital economy requires a “digital transformation”.
Digital Business Needs
Digital Foundations
Digital Literacy
Digital business requires people with digital literacy and technological acuity to manage digital foundations and to envision and operate value propositions that synthesise physical and digital elements of business.
Digital transformation must deliver education and training that accelerates the development of digital literacy and technological acuity within the business.
Open IT Systems
Digital businesses require open systems and accessible data.
Digital transformation must deliver appropriately architected systems and data repositories.
Quality Data
Digital businesses are dependent on quality data.
Digital transformation must deliver systems, processes and people to manage for quality data.
About Colin Fleming
Stratechery Director
After graduating from the University of Natal in 1991 (Econ Hons) I have had an eclectic 25-year career spanning digital marketing (ePages) digital disruption (Private Property) enterprise IT (BCX) retail (Game) digital transformation (Massmart) ecommerce (Walmart) mobile payments, loyalty and rewards (Zapper).
The combination of entrepreneurial innovation, strategy, & operations management, underpinned by strong IT skills and an aptitude for digital, make me ideally suited to lead businesses through a digital transformation (Stratechery).
Let’s Get in Touch
© Stratechery 2019